The Daily Mail aims to sell to the uneducated middle and lower class, as shown by its informal diction, varying tone, short syntactic structure, and constant appeals to ethos and logos, and occasionally pathos.
The Daily Mail's authors are not afraid of using crude language such as "c**t" or "f**k" and does not treat the readers as an elite group of people. The tone of articles in the Daily Mail can vary drastically depending on the author's emotional attachment. Money articles tend to be informative while lifestyle articles can be catty or emotional touching, especially if the author of the article is talking about their own experience. These tones keeps the audience on the edge of their seat. Most of the sentences and paragraphs in this article are short, having a maximum of three sentences per paragraph with ten words in each sentence. This appeals to the audience's short attention span. Appeals to ethos and logos are made frequently throughout the article as peoples' testimonies and research statistics are constantly cited. This adds to the credibility of the article and makes it more likely for people to believe it. This is also seen with appeals to pathos, which mainly occur when the author is talking about themselves, but gives a personal experience that the audience cannot deny.
The Daily Mail's authors are not afraid of using crude language such as "c**t" or "f**k" and does not treat the readers as an elite group of people. The tone of articles in the Daily Mail can vary drastically depending on the author's emotional attachment. Money articles tend to be informative while lifestyle articles can be catty or emotional touching, especially if the author of the article is talking about their own experience. These tones keeps the audience on the edge of their seat. Most of the sentences and paragraphs in this article are short, having a maximum of three sentences per paragraph with ten words in each sentence. This appeals to the audience's short attention span. Appeals to ethos and logos are made frequently throughout the article as peoples' testimonies and research statistics are constantly cited. This adds to the credibility of the article and makes it more likely for people to believe it. This is also seen with appeals to pathos, which mainly occur when the author is talking about themselves, but gives a personal experience that the audience cannot deny.